It vibrates, it makes noise and it is a disturbing flurry Santa head.
They will no longer remember Santa as a friendly and full of Christmas warmth person that visits your home when you are asleep. We will no longer remember Santa as a kid-loving fat chap that gives presents to all the kids in the world. Thanks to Big-W, we now remember Santa as a deranged mad person exerting himself to escape his cage and lay his terror amongst us.
(“Let me out of there!” ~ says the deranged Santa)